what is nowadays specific to work and life?
dialogue. everything we do is based on that. true dialogue, however, raises many questions. trying to find the right answers is often like opening one door only to find a room filled with other doors. our ambition, therefore, is to find the ultimate way through the labyrinth of possibilities and create unique solutions that make sense. that´s why we don´t consider it a cliché when we talk about making a difference.

what are sensible life policies?
our aim is a simple one. absence can be the most expressive form of presence. ideas are powerful: they can change the world. in fact this is the only way we can change it. and that´s precisely why we need new ideas - to challenge conventions and deep-rooted conceptions. and maybe find better ways of doing things. it always seems safer to follow in the footsteps of others. but doing so will never lead to new ways. so let´s find the courage to have ideas. for every new idea that exceeds our expectations, there are thousands more that add nothing but complexity to our lives. we´re led to believe that this is just a fact of life. but it isn´t. integration is just another word for making life easier. intelligent integration.

which quality is needed for intelligent integration?
sometimes you´re immersed in your work. other times you simply forget yourself and float away. here and there a touch of magic and moments of laughter and tears. all this makes an exquisite cocktail called life - it starts me thinking about the bigger picture and i begin to wonder how i can make my life easier. if you turn on the tv today you can spend more time flicking between channels than watching actual programes. on the internet as well it´s easy to wander off into cyberspace and forget what it was you were looking for in the first place. the overload of information and entertainment has made personal freedom a matter of choice.

how do people find their personal way of living?
where do ideas come from? sometimes by asking questions. it´s the key to everything we do. in a world full of choices, the best are the ones you make yourself. style is an attitude. so find your own style and allow yourself to be yourself. then go and tell the world to expect the unexpected. working together with people from all over the world, we eventually managed to overcome the obstacles. home..

* questions: office of integrative art, answers: »a life less ordinary«, bang-olufsen.com.