The division takes place exactly where Reality and Utopia meet. Thus in the Utopian image offers an improvement that is not achievable, still we try to reach it through a selection of our reality perception. The Status Quo of the necessary and a not recallable acknowledgment of a standard which we confront as a fun and leisure machinery which delivers constantly a new fantasy on a permanent basis. Before our very eyes images, of imperfection suggestion appear, that the promise with the buying of a particular product this condition can be alleviated. Although it is not about any individual product but more a way of life. Supplied or offered is a felling and the product as the indicator. Even so this process is a never ending cycle. The promised gratification last only a short time, the next day it is already dated, the offered façade is now collapsed. The procedure begins anew. The individuality of such a utopia is the suggestion of the reachable. It puts us not in a state of immobility but rather makes us very active. and all necessary recourses are activated to reach the promised goal. Such is the terror in the daily non-stopping processes of Utopia.

 

subject: utopia (active) amonat - office of integrative art
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