the value of work in the act of consuming

martin burckhardt, audioartist and media theorist, named his theory of overvalue in an interview 4 »psychologistik«. formerly the artifact was seldom, the artistic table, the special chair. this seldomness and its own logistics of transportation specified the value. in the time of mechanized reproductive artifacts is the seldomness crossed over in the act of the consuming. »because I can experience it!« something receives its own value.

immaterial work gets through the act of consuming by the persons, whose attention was caught, its value.this digital principle of the »psychologistic« experience the teleexistancies in the oeconomical sphere of the internet paradigmatically. because here is the shifting of industrial production to cultural projection, which transports goods in the »mind«, already performed. through the download (the conveyance of goods in real time) and through the perception according to psychological rules gains the product and the work, linked with it, its value. the categories of passivity and activity are replaced in the internet with a general process of communication. the people as a mass valuate. concrete economical examples of this new form of values can be found in the internet in the form of »beenz« 5 currency. the interests of the consumer is then qualified and rated. his or her behaviour and clicking, namely the interest, is changed into an account in »beenz«. this credit can be spend at any other location (better: other URL) in this system. this as a simplified attempt to establish a payment for consumtion. the partaking in the social procedure of communication truly cannot be qualified commercially, because it basically stands for cultural projections procedure, that produces generally accepted morals and social values. relation.